Did you know that almost 50% of the brain is involved in visual processing? People will remember 80% of what they see and do, but only 20% of what they read and it also only takes 150ms for a symbol to be processed and 100ms to attach meaning to it.
You might have noticed over the last couple of months we have been adding Rebuses to our online presence, and those of you working with us might have seen them elsewhere too! I must say that I enjoy creating them, and am a little bit addicted to it!
We always incorporate our creative backgrounds into the work we do alongside key research and ideas. A picture says a thousand words and in this age of information overload, we were keen to explore how we might develop various shorthands for the work we do, whilst trying to extend our visual resource that can unlock those moments when we’re not sure where to begin, or words simply aren’t enough.
Interestingly it is more difficult than you might think to find the perfect picture to capture an idea or concept! My thesis on Semiotics explored the challenges artists face trying to project their intended meaning on an audience. However, if we see images and works of art as the starting point for dialogue, then surely that it has been conceived and created is enough?